0. START
Every "END" has its "BEGINNING".

1. Concepting
We start by listening to your vision: what your brand stands for, what success looks like and your creative parameters. We brainstorm and sketch out several creative directions and collaborate with you to refine these concepts.

2. Storyboarding
Often overlooked in animation is the power of storytelling. We plan out the narrative through a series of pictorial drawings and captions—pairing your story to the creative concepts.

3. Layout
From here, the preliminary animation file is built—roughing in initial renderings, timing for all your shots, conducting scene measurements and layering initial sound into the file.

4. Modeling
Production begins, as we prepare the characters for final animation, build the final 3D objects and apply color.

5. Animation
Your characters and scenes come to life as we add the final motion and voice tracks.

6. Shading & Lighting
We add final shading, lighting and coloring to key scenes to achieve the desired mood, emotion and atmosphere for your story.

7. Rendering Pipeline
An intense process where we animate the footage, render all the scenes and stills and prepare film-, video-, TV- and web-ready files for final processing.

8. Post Production Editing
We integrate all the components together during final composting, applying sound effects, synching with music and making final edits.

9. FINISH LINE
In the end, its our highly collborative approach with clients that brings it altogether.